Redefining the
Game.
Gameday by NJF Holdings is the dedicated sports and media investment platform created by Nicole Junkermann, founder of NJF Holdings. Gameday identifies, acquires, and develops sports assets with long-term global potential.
Our strategy unites the core strengths of sport - competition, culture, and community - with new technologies that deepen engagement and expand audiences. We back the organisations shaping the future of the industry and invest with a clear objective: create value that lasts and preserve what makes sport matter.
Gameday’s strategy covers the full value chain of modern sport.
Each pillar reinforces the others, allowing us to build integrated growth across competitions, content, data, and technology.
Business
Partnerships
We’re operators, too: building and scaling new business models for elite sports properties. Driven by innovation, we provide rights-holders with deep audience intelligence and resilient consumer value, redefining how sport is experienced and monetized.
Private
Equity
We execute direct investments in leagues and competition platforms with untapped potential. We move beyond passive capital to provide the operational stewardship necessary to modernize and scale global sports assets.
Media Rights, Content
& Sports IP
We invest in high-impact formats and rights that cultivate global communities. Our focus is on bridging the gap between digital content and new commercial pathways, turning passive viewership into a robust, transaction-ready ecosystem.
